Participating in Go Casual for Justice has never been easier!

Download our Team Leader Toolkit for all of the resources you need to host your Go Casual campaign. Inside the Toolkit, you will find:

  1. An introduction to Go Casual for Justice

  2. A step-by-step guide on how to host your Go Casual campaign

  3. Frequently Asked Questions

  4. Printable campaign materials, which you can also download here:

    1. Campaign Flier

    2. Sample emails and social media posts (just copy and paste to customize!)

    3. Participant stickers (Avery 5963 – 2″ x 4″)

    4. Campaign planning calendar (Oct 2019 – Dec 2019)

    5. Cash donations tracker

 

Access our #JusticeLooksLike library of impact stories to share with your colleagues. 

Writing about civil legal aid can be tricky. If you want to draft your own communications for your Go Casual campaign and need some extra help shaping your message, we recommend checking out Voice for Civil Justice‘s messaging tips and talking points.

Looking for more inspiration? See examples from two of our all-star Go Casual for Justice workplaces and their past successful approaches to last year’s campaign:

I. Sidley Austin LLP’s LRAP-Focused Campaign

II. Arnold & Porter’s “Trick or Treat for Justice” Campaign

GO CASUAL FOR JUSTICE 2019 LEADERBOARD

Tips for a Successful Go Casual Day

1. Put one person or a small team in charge – It helps to have champions within your office – individuals who agree to send emails, convene a gathering, encourage others to participate, etc. Some larger offices have floor captains who assist with outreach and collecting gifts.

2. Set a goal – Whether it’s a participation or dollar goal, having something to work towards helps build momentum. For example, our Loan Repayment Assistance Program (LRAP) awards typically range from $6,000 to $8,000 per public interest lawyer. This is a good goal for medium to large offices. Some LRAP recipients receive the maximum annual award of $12,000, which may serve as a joint goal for a law firm and corporate client to raise together (see #6 below).

3. Offer a challenge – In some cases, a partner has agreed to match individual gifts over a certain amount.

4. Offer prizes – Some workplaces encourage participation by holding drawings throughout the day for individuals who donate. Prizes range from gift cards to lunch with the managing partner.

5. Make it fun! Every workplace has its own culture and ways of building camaraderie. In previous years, one firm’s managing partner promised to wear a sweatshirt of his alma mater’s rival if the firm reached its dollar goal; another partner promised to shave his mustache if 80% of the firm contributed.

6. Make it a competition – Consider competing with another workplace to see who can reach their goal first, etc. A law firm and corporate client may consider setting a joint goal (see #2 above).

7. Make it visible – Flyers and other materials are available (above) to help you spread the word. We also ask that you you like and share posts via social media using #GoCasualforJustice.

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Additional questions about Go Casual for Justice can be directed to Greer Richey, Development and Communications Assistant, at richey@dcbarfoundation.org or (202) 853-9022.

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